In the ever-evolving field of ophthalmology and cataract surgery, participation in global congresses is vital for companies like Hanita Lenses. These events provide a platform to showcase our latest innovations, engage with leading industry professionals, and solidify our presence in the market. This year we have been unstoppable, making a significant impact at several key conventions worldwide, including the ESCRS Winter Meeting, BRASCRS, DOC, 100% Optical, and APACRS.
At these congresses, our primary objectives are clear: to reach the maximum number of cataract surgery professionals and to expand the user base of our advanced intraocular lens solutions. Achieving these goals requires strategic planning and execution. Our team employs targeted sales campaigns, convincing surgeons to try our technology through compelling presentations and live demonstrations at our booth. We also leverage the credibility and expertise of renowned doctors who use our products to speak on our behalf, providing firsthand testimonials of the exceptional visual acuity results they have achieved.
BRASCRS 2024 in Rio de Janeiro, Brazil
One notable event in the first semester of 2024 was the BRASCRS congress, in Brazil, which brought together thousands of eye care professionals, 500 national speakers, and 70 international speakers. This year, with our partner Ophthalmos Rohto, we had our biggest booth ever at the event, reflecting our growing influence and ambition. We conducted five booth presentations on our revolutionary Intensity technology, by Prof. Ehud Assia, Dr. Germán Bianchi, Dr. André Berger, Dr. Renato Fernandes, and Dr. Alex Sá – each attracting significant interest and engagement. To further connect with cataract surgeons, we organized an exclusive dinner event for 100 top professionals, fostering deeper discussions and relationships.
Real-world visual acuity results as a convincing tool
The power of having doctors present the lenses they have used cannot be overstated. Their testimonials, based on real-world visual acuity results, serve as a powerful convincing tool. When surgeons hear their peers discuss the remarkable outcomes achieved with Hanita’s Intensity technology, it builds trust and confidence in our portfolio. This peer validation is invaluable as it directly influences other doctors to try our products – and the results speak for themselves. As Rodolfo Fajardo, our Sales and Marketing Director for Latin America, noted, “At this BRASCRS, we sold the largest amount of lenses in a single event in our history in Brazil.” This milestone underscores the effectiveness of our strategy and the high regard in which our products are held.
“The feedback from attendees at BRASCRS was great. Hanita Lenses is increasingly recognized as a premium manufacturer of state-of-the-art technology. Our Intensity technology, which we are confident is the best available on the market, is becoming a focal point in discussions across various forums, with doctors praising its results,” Fajardo added. This recognition is a significant achievement, positioning Hanita as a leader in the field of intraocular lenses.
DOC in Nuremberg, Germany, and 100% Optical in London, UK
Another standout event in the first semester of 2024 was the DOC in Germany. Marking the launch of Hanita Lenses GmbH, this was the first time we presented at the German congress as a company with our own team. Focusing on Intensity and the technology behind it, this meeting signified an important step in our plan to strengthen our market presence and engage more closely with local ophthalmology professionals.
Also worth mentioning was the UK’s 100% Optical, which this year came together with 100% Ophthalmology and saw around 10,000 national and international visitors and more than 200 exhibitors. With our partner Birmingham Optical, we were proud to be part of the scientific seminar program where Mr. Andrew Walkden presented a report on the Active IOL, and Mr. Say Aun Quah discussed the benefits of the Intensity technology. This opportunity allowed us to highlight our products’ effectiveness and innovation to a broad audience of cataract surgery professionals.
Our plans for the future
Looking ahead, Hanita Lenses remains dedicated to maintaining and amplifying our momentum throughout the rest of 2024. We plan to keep participating in key industry events including the ESCRS, which this year will happen in Barcelona, Spain, in September. By increasing our visibility and engagement at these congresses, we aim to further solidify our market position and reach more healthcare professionals.
In conclusion, Hanita Lenses’ participation in global congresses during the first semester of 2024 has been nothing short of remarkable. Our strategic efforts have not only boosted our sales but also enhanced our reputation as a provider of premium intraocular lens solutions. As we continue to innovate and lead in the field of cataract surgery, we look forward to building on this success and achieving even greater milestones in the future. Stay tuned for more exciting updates as we continue to make waves in the industry.
